Comparing user-content interactivity and audience diversity across news and satire: differences in online engagement between satire, regular news and partisan news

نویسندگان

چکیده

Normative theory on the functioning of public sphere requires citizens to actively engage with information that is provided them. For a long time, however, possibilities user-content interactivity have been limited due one-directionality traditional mass media. Moreover, re-occurring question what extent less-versus-more entertaining forms news evoke audience engagement. This study analyzes engagement online platforms in response journalistic content and infotainment; more concretely, we compare whether satire genre likely than regular partisan shows. To test our hypotheses, large-scale data analysis social media posts by wide variety American TV shows Facebook, YouTube, Twitter has conducted. Results demonstrate satire’s potential encourage interactivity: Satire videos generated (a) likes (b) comments clips news. However, also find (c) are related less controversy, which arguably indicates hampers exchange diverse ideas. Compared – shares many features satire, but often lacks humor component elicits commentary controversy.

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ژورنال

عنوان ژورنال: Journal of Information Technology & Politics

سال: 2021

ISSN: ['1933-1681', '1933-169X']

DOI: https://doi.org/10.1080/19331681.2021.1927928